The Thinking Rat
Grab a brew, let's dive in
Copywriting tips, content marketing SEO best practice guides, AI prompt engineering, and some random history hyper-fixations.
Welcome to the Think Rat blog!
How Long Does It Take to Write 1000 Words?
Breakdown of how to write a 1000 word draft, with expert-insights and pro-tips for writers, business owners, and brands.
How to Brief a Content Copywriter for the Best Results
Actionable advice and real examples showing you how to successfully brief a freelance copywriter to achieve content that truly delivers.
Is Your Website Copy Letting You Down? 5 Quick Tests
Find out how to improve your SEO and engagement and drive real conversions with 5 quick tests.
Avoiding Common Freelance Scams Online
Learn how to avoid freelance scams on LinkedIn and Upwork. Learn how to spot fake clients, test project traps, phishing attempts and more.
How to Use AI in Copywriting Without Losing Your Voice
Dive into AI content writing best practices, including how to get the best results from different LLMs and which actually perform best.
Evergreen vs Campaign Content: Know the Difference
Understand evergreen and campaign content, and how to successfully plan and implement each for the best performance results.
Keep your brand content fresh
Building and maintaining a clear voice and vision
Carefully-crafted marketing and copywriting; specialising in delivering human-written content that deeply resonates
with your target audience. SEO-optimised, audience-focused narratives that reflect your
brand's voice and mission.
Think Rat understands that every brand has a story to tell.