The Thinking Rat
Grab a brew, let's dive in
Copywriting tips, content marketing SEO best practice guides, AI prompt engineering, and some random history hyper-fixations.
Welcome to the Think Rat blog!
How to Use AI in Copywriting Without Losing Your Voice
Dive into AI content writing best practices, including how to get the best results from different LLMs and which actually perform best.
How to Brief a Content Copywriter for the Best Results
Actionable advice and real examples showing you how to successfully brief a freelance copywriter to achieve content that truly delivers.
Is Your Website Copy Letting You Down? 5 Quick Tests
Find out how to improve your SEO and engagement and drive real conversions with 5 quick tests.
Evergreen vs Campaign Content: Know the Difference
Understand evergreen and campaign content, and how to successfully plan and implement each for the best performance results.
Keep your brand content fresh
Building and maintaining a clear voice and vision
Carefully-crafted marketing and copywriting; specialising in delivering human-written content that deeply resonates
with your target audience. SEO-optimised, audience-focused narratives that reflect your
brand's voice and mission, Think Rat understands that
every brand has a story to tell.
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